2024 ASBA Annual Conference

In this session, participants will explore the IBelieveinRSD journey by the Russellville School District (RSD) and its stakeholders. Through intentional engagement and communication strategies, RSD has taken control of its narrative, ensuring that the district’s successes, goals, and challenges are shared authentically and accurately. No longer are outside sources or misinformation shaping the story; RSD has empowered its community to lead the conversation. Participants will discover how RSD used stakeholder engagement to reclaim its voice by bringing stakeholders in. We’ll share insights on how this proactive approach has helped build stronger relationships with students, staff, families, and the wider community. Through interactive discussions and real-life examples, attendees will learn how the IBelieveinRSD movement united the district in telling one cohesive story. This session will inspire school districts to empower stakeholders in championing their key messages. Join us in celebrating how the power of stakeholder engagement and the IBelieveinRSD initiative has given RSD the ability to own its story and shape its future.